MMFitness Women’s Day Campaign – Privacy Policy

Effective Date: February 26, 2025

1. Introduction

This Privacy Policy outlines how MMFitness (“we,” “us,” or “our”) collects, uses, discloses, and protects personal information in connection with the MMFitness Women’s Day Campaign and the purchase of Day Passes. We are committed to protecting your privacy and ensuring the security of your personal information. By participating in our Women’s Day Campaign and purchasing a Day Pass, you consent to the practices described in this Privacy Policy.

2. Information We Collect

We may collect the following types of personal information:

  • Contact Information: Name, email address, phone number, and mailing address.
  • Payment Information: Credit/debit card details, billing address, and payment transaction records.
  • Identification Information: Information required to verify eligibility status.
  • Health and Fitness Information: Any health-related information you provide when signing waivers or emergency contact information.
  • Images and Likeness: Photographs and videos taken during your visit to our facilities on March 8th, 2025.
  • Usage Information: Information about how you use our website, including browsing history, clicks, and pages visited.

3. How We Use Your Information

We use your personal information for the following purposes:

  • Processing your Day Pass purchase and providing access to our facilities.
  • Communicating with you about your Day Pass, including sending confirmation emails and redemption instructions.
  • Verifying your eligibility for the Women’s Day Campaign offer.
  • Creating and maintaining records of your participation.
  • Marketing and promotional purposes, including using photographs and videos in our promotional materials and social media.
  • Improving our services and developing new programs and offers.
  • Ensuring compliance with our terms and conditions.
  • Protecting the safety and security of our members, guests, and facilities.

4. Information Sharing and Disclosure

We may share your personal information with:

  • Service Providers: Third-party vendors who provide services on our behalf, such as payment processors, email service providers, and IT support.
  • Legal Requirements: In response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
  • Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets.

We will not sell or rent your personal information to third parties for their marketing purposes without your explicit consent.

5. Photography and Videography Consent

By participating in the Women’s Day Campaign, you consent to the use of your image and likeness in MMFitness promotional materials, including social media. If you do not wish to have your image used, you must notify MMFitness staff upon arrival at our facilities on March 8th, 2025.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

8. Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

  • The right to access, correct, or delete your personal information.
  • The right to object to or restrict certain processing of your personal information.
  • The right to data portability.
  • The right to withdraw consent at any time for processing based on consent.

To exercise these rights, please contact us using the information provided in Section 11.

9. Children’s Privacy

The Women’s Day Campaign is open to individuals of any age, including minors. If you are a parent or guardian and believe we have collected personal information from your child without appropriate consent, please contact us immediately. We will take steps to remove such information from our records.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The revised Privacy Policy will be effective immediately upon posting. We encourage you to periodically review this page for the latest information on our privacy practices.

11. Contact Information

For any questions or concerns about this Privacy Policy or our data practices, please contact us at:

12. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of Florida and the United States.